01 / THE CHALLENGE
What they needed
Watercolor portraits are personal and detailed. The site needed to let the artwork speak, feel warm rather than commercial, and turn admirers into commissions without complicated forms.
CASE STUDY · ARTIST WEBSITE
A personal space for watercolor pet portraits: show the artwork beautifully, tell Michele’s story and make requesting a portrait simple.

01 / THE CHALLENGE
Watercolor portraits are personal and detailed. The site needed to let the artwork speak, feel warm rather than commercial, and turn admirers into commissions without complicated forms.
02 / THE SOLUTION
03 / THE OUTCOME